case study
Community America
Escape
Agency credit, Bailey LauermanAn invitation to leave traditional banking behind.
Traditional banks answer to shareholders. A community credit union answers to its members.
Escape turned that fundamental difference into a simple invitation: leave traditional banking behind for a financial institution built around the people it serves.
The multi-channel campaign gave consumers a compelling reason to reconsider where they bank—and a clear reason to make the switch.
The result:A 40% increase in new accounts.
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