case study
War Horses for Veterans.
Saddle Up
Agency credit, Osborn Barr ParamoreAn idea people could rally around.War Horses for Veterans had an important mission: help veterans reconnect, rebuild and move forward.
We created an interactive, experiential campaign designed to make that mission impossible to ignore. The idea brought people into the experience, generated media attention and turned awareness into meaningful action.
The result:Increased participation, significant media exposure, funds raised and new veterans recruited into the program.
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